In order to be successful, your plastic surgery practice needs to offer patients something unique that they can’t find at any other medical facility. It’s not enough to simply provide the same services as everyone else; you need to go above and beyond to stand out from the competition. So, what sets successful plastic surgeons marketing apart? Here are helpful considerations to help you stay ahead of the curve:
Get Your Facility Accredited
Getting an accreditation is a crucial process that any surgical facility needs to go through to prove they’re not just a “pop-up shop” that offers sketchy procedures. When you are accredited, it means that you have met the rigorous requirements on staff credentials, safety, emergency preparedness, and more. This can give patients peace of mind knowing you are committed to providing the highest level of care possible. You can get accreditation through various associations like American Association for Ambulatory Surgery Facilities (AAAASF), the Joint Commission on Accreditation of Health Care Organizations, or the Accreditation on Association for Ambulatory Health Care (AAAHC).
Use the Latest Technology
Investing in quality software can make a big difference for your surgical practice. By automating your marketing tasks and keeping track of your patients’ data, you can free up time to focus on providing the best possible care. In addition, using software to track your results can help you fine-tune your marketing efforts and better target your audience.
Build a Strong Marketing Plan
When crafting a marketing strategy, there are many channels available to promote and grow your business. Your digital marketing efforts should focus on reaching potential patients through targeted keywords that relate to searches for procedures done at your practice. Ads should be placed on websites that generate a high volume of web traffic related to cosmetic surgery searches. You can also use a more direct approach such as email or SMS marketing. There are more marketing strategies that you can use, but the most important thing is to create a comprehensive plan that will work for your business. We recommend working with a marketing agency that will help choose the right mix of tactics to achieve your goals.
Offer Competitive Financing Options
Offering competitive pricing and financing plans at your plastic surgery facility is not only important to attract a wider range of patients, but also generate more revenue overall. For instance, you can offer an option that lets them pay at installment, financing through a medical credit card like CareCredit, or a fixed-rate personal loan.
Payment options such as these show potential clients that you are flexible and willing to work with them, which will likely lead to satisfied customers who in turn recommend your business to others. Thereby, helping you build customer loyalty and repeat business.
Focus on Customer Service
No matter what type of business you run, customer service should always be a top priority. This is especially true for plastic surgery practices, where the stakes are high and patients are entrusting you with their appearance. There are a few key things to keep in mind. First, take the time to get to know each patient and their specific needs and concerns. Make sure to always be available to answer questions and address concerns. Patients should never feel like they are being left in the dark or that their concerns are not being taken seriously. Finally, be honest and transparent. Explain to them what they need to know about their procedures, both in terms of result and recovery time. Providing patients with the information they need not only fosters connection, but also makes patients feel more at ease.
There are numerous considerations to take into account when planning to become a successful plastic surgery practice. We understand that taking your very first step to growth can be really daunting and risky. But with careful planning and considerations of the advice listed above, we believe that you’ll find your best way to success!