Ways Your Dental Practice Can Thrive In A Competitive Market

Dentist working on a child's teethDentistry is one of the most competitive fields to be in. There are so many different dental clinics out there – some of them great, and others not so much. But with some careful planning, you can make your business thrive in this very challenging and ever-changing industry! You can take inspiration from this Connecticut Emergency Dental Directory. Here are 5 ways to do just what they’ve accomplished.


Get Accredited

Accreditation is important for dental practices because it shows credibility and helps to differentiate them from other dentists. One way to get accreditation is by completing continuing professional development. The American Dental Association’s code of ethics is also helpful in this process. It provides information that can be used in the clinical setting and also helps create a business plan for your practice. If you are interested in becoming a member of the ADA, it is necessary to maintain your membership with the state board of dental examiners so that you can renew your license each year when it expires.

For your dental practice’s website, it greatly helps to get accredited by a third party, private organization. This is where the ITB seal will come into play. Bearing an ITB seal on your website is a great way to show your people your credibility as a dental practice.


Invest In Technology

There are so many ways for your dental office to have invested and make the necessary investments in technology. One of the best investments that you can make is investing in dental marketing software. Depending on the type of software, it has a variety of functions and capabilities. Investing in a marketing system designed for dentistry will allow you to keep track of your patients’ needs, give them an online scheduling system, and make it easy for them to reach you with their questions or concerns.


Develop A Marketing Plan

Every successful business needs a marketing plan. The first step to building that is establishing a clear target market – a group of people with common interests who are likely in the market for your products or services. Once you have determined this demographic, it’s time to map out all possible ways they may be interested in what you offer.

This might include social media posts specifically targeting those demographics or help through blog posts on your website on topics relating to them. Whatever strategy suits your company best will vary from person to person, but always keep at the forefront which goals you want to accomplish and how each one will play into that goal.


Offer Competitive Pricing And Payment Plans

Keeping your prices competitive is a vital part of running a successful dental practice. Not only will it lead to more patients; it will also help you gain their trust. Payment plans can help with this even more because they let you break down the payments into more manageable chunks that can be spread out over months or years. This way, patients won’t have to shell out thousands of dollars all at once – they’ll just be paying portions each month or year over a long period. Smart payment plans like these will set your practice apart from the rest and it’s an invaluable tool for those who have trouble affording dental care because they don’t want to take on any debt or are living paycheck to paycheck.


Improve Patient Experience

Patient experience is one of the most important things a dental practice can improve on. When patients have a good experience, they’ll likely refer their friends and family to that practice if they want similar treatment. The patient’s experience starts from the moment they contact your office – it’s not just about what happens during their appointment with you and your team, but also how they feel during and after that appointment. So how do you create a great patient experience?

The first thing is to make sure you establish trustworthiness right away. Get personal with the patient by asking them questions about themselves and why they’re visiting your office so you can customize their care. Let them know that you’re there for them every step of the way and will always be honest with them about what’s going on.

Patients also like when they have choices to make – and if one option isn’t right for them, it should be explained why not and offer some solutions. Providing patients with clear information allows them to make decisions and really feel like they’re part of the process.



There are many ways you can make your dental practice thrive in a competitive market. When it comes to marketing and growth tactics for dentists, the sky is really the limit – it all depends on what works best for your unique needs. But with careful planning and consideration of these 5 tips, we hope that you will be able to find success in your practice!